Ad Quality Control ensures that only safe and relevant ads are shown on your properties, while fraud protection uses advanced technology to detect and block malicious or fraudulent activities that can harm your revenue and reputation.
By detecting and blocking fraudulent ads or low-quality content, you avoid losing revenue to invalid traffic and bad actors.
Showing high-quality, relevant ads ensures that your users have a positive experience, encouraging them to return and engage more.
Advanced fraud protection keeps malicious activities at bay, protecting your site from harmful ads that could damage your reputation.
Advertisers are more likely to invest in your inventory when they know their ads are safe, secure and protected from fraud.