What is Dynamic Floor Price Optimization ?
Dynamic floor price optimization involves automatically adjusting the minimum price you’ll accept for an ad impression, based on current demand and competition. This ensures you’re always earning the most revenue possible for each impression.
What’s In It For You?
Maximizes Earnings
With real-time adjustments, you’ll always get the highest possible bid for every ad impression without underpricing your inventory.
Prevents Revenue Loss
By setting dynamic floor prices, you avoid selling impressions too cheaply when demand is high, ensuring that you capture the full value.
Adapts Quickly
Automatically adjusts based on current market demand, ensuring your pricing strategy evolves with changes in the market.
Provides Flexibility
You can adjust floor prices by segment or platform, giving you greater control over how your inventory is sold across different environments.