What is Audience Targeting & Segmentation ?
Audience targeting and segmentation involve dividing your user base into specific groups based on data such as demographics, interests, behavior, and location. This allows you to serve more relevant ads, increasing engagement and conversions.
What’s In It For You?
Increases Engagement
By targeting the right ads to the right audience, you increase the likelihood of user interaction, leading to better engagement rates.
Boosts Ad Revenue
Ads that are more relevant to the audience are more likely to perform well, which in turn leads to higher CPMs and revenue.
Boosts Satisfaction
Accurate targeting ensures advertisers reach their ideal audience, increasing their satisfaction and encouraging repeat business.
Provides Insights
Audience segmentation helps you learn more about your audience’s behavior, allowing you to continuously refine your strategies for better results.